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Amu Nowruz or Amoo Norooz (Persian: عَمو نوروز) is the "Uncle" of Norooz, the Persian New Year. Along with his side-kick Hajji Firuz, Amoo Norooz ushers in the spring time every year according to Persian tradition. On the eve of spring equinox, when the Persian New Year is celebrated, Amoo Norooz brings children gifts, much like his Western counterpart Santa Claus. Along with Amoo Norooz and Haji Firooz, the Persian New Year mythical characters include Naneh Sarma, sometimes called Lady of the Cold Spells, or Grandma Frost.