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Difficult to understand for someone who has not ever lived, the festival of Sant Jordi, the 23rd of april, is a popular holiday where books and roses and rivers of people take the streets of all Catalan towns. The celebration could not be more simple: the ritual involves walking, buy a rose, a book or both, to give to loved ones, family and friends. Although it is not an official holiday, Sant Jordi, and the mandatory walk through the streets and squares, fill the day becoming a singular national holiday celebrated on a weekday.
The origin of this unusual festival is found in a mixture of tradicions and customs of different eras. Concide the fact that Sant Jordi is the patron saint of Catalonia (officially since 1456, although he was venerated from the eighth century), and the custom, medieval too, to hold an exhibition of roses or "lovers" at the Palace of the Generalitat.
The Book Day, established in Spain in 1926, was added to these traditional celebrations. The literary celebration ended up doing a medley with Catalan traditions creating a magic day of great public acceptance, the amazing Sant Jordi.