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Going over my notes from last week's PTTOW summit. You know, a lot of you comment that I should write a book, but I'm pretty much doing that every night in incremental chapters over on my blog (www.thehundreds.com). For 10 years, it's been an active journal of my life and brain. Not only do I share what I've learned for the day, but I try to take you with me on some pretty cool experiences that most of us wouldn't be able to access otherwise. Anyways, I learned a lot about youth culture at the annual conference, the industry that feeds off it, how The Hundreds plays into it all, and took away a very big branding lesson that came to me in the middle of the night. Check thehundreds.com to read the entire piece, or just click on the link in my bio.